Influence Of Packaging On The Marketing Of Consumer Goods. (A Study Of Starline Nigeria Limited.)

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ABSTRACT

This research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started finding ways, methods and techniques to sell their product through better designing and packaging. Strong and attractive packaging designs and labels do not only protect the product from breakage and other damages, but they also help in catching the attention of prospective consumers.

The Nigerian economy is experiencing problems. The complexities and intensive competition in promotion and distribution policies among the firms in a depressed economy makes it possible for arrears of work inventories that means low sales. The researcher made the following conclusion based on the result of the analysis. Packaging has a very significant impact on the profitability level of a company. Here, the researcher implies that good packaging strategies and initiatives when applied positively influences profitability.

TABLE OF CONTENTS

Title page i

Certification iii

Dedication iv

Acknowledgement v

Table of content vi

Abstract xi

CHAPTER ONE

INTRODUCTION

1.0 Introduction

11. Background of the study

1.2 Statement of problem

1.3 OBJECTIVE CF STUDY

1.4 Research question

1.5 HYPOTHESES

1.6 Significance of the study

1.7 Scope of the study

1.8 Definition of terms

CHAPTER TWO

REVIEW OF RELATED LITERATURE

2.1 Introduction

2.2 Nature Meaning And Definition

2.3 Theoritical Framework.

2.4 Packaging Strategy

2.5 Packaging Requirement

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Research design

3.2 Population of the Study

3.3. Sample Size

3.4 Nature and Sources of Data

3.5 Specification of Model

3.6 Test of significance

CHAPTER FOUR

4.0 DATA PRESENTATION, ANALYSIS AND FINDINGS

4.1 Presentation of Data

4.2 Analysis of Data

4.3 Testing of Hypothesis

CHAPTER FIVE

5.0 SUMMARY OF FINDING, CONCLUSION AND RECOMMENDATION,

5.1 Summary of findings

5.2 Conclusion

5.3 Recommendation

REFERENCES

APPENDIX 1

APPENDIX 11

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Influence Of Packaging On The Marketing Of Consumer Goods. (A Study Of Starline Nigeria Limited.)

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