IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)

ABSTRACT

This research work is a survey on the effectiveness of Advertising in the maximization of organizational profit with survey of some selected hotels businesses in Enugu Urban.

Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem is necessary in view of the fact that some people do believe that hotel could go on with their businesses with or without advertising .

Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the chi- square statistics techniques. The results obtained indicated that effective Advertising is a necessary stimulant of profit maximization in Hotel business.

It also shows that the awareness level of hotel advertising by the public is abysmally low.

The study was able to show that televisions remains the most potent medium of hotel advertising, closely following by Radio.

Finally, the results of the findings were analyzed with some recommendations proffered. The conclusion was also drawn based on the result of the findings.

TABLE OF CONTENTS

TITLE PAGE II

CERTIFICATION III

DEDICATION IV

ACKNOWLEDGEMENTS V

ABSTRACT VI

TABLE OF CONTENTS VII

CHAPTER ONE: BACK GROUND OF THE STUDY 1

1.1 INTRODUCTION 1

1.2 STATEMENT OF PROBLEM 5

1.3 OBJECTIVES OF STUDY 7

1.4 RESEARCH QUESTIONS 7

1.5 HYPOTHESIS FORMULATION 8

1.6 SIGNIFICANCE OF STUDY 9

1.7 SCOPE OF THE STUDY 9

CHAPTER TWO

REVIEW OF LITERATURE 11

RESEARCH DESIGN &METHODOLOGY

SOURCES OF DATA 23

SAMPLE SIZE 25

SAMPLE SELECTION TECHNIQUES 27

DATA ANALYSIS TECHNIQUES 29

LIMITATIONS OF STUDY

CHAPTER FOUR

DATA PRESENTATION & ANALYSIS 30

QUESTIONNAIRE DISTRIBUTION & COLLECTION 30

CHAPTER FIVE : SUMMARY, DISCUSSION, RECOMMENDATION & CONCLUSION 49

APPENDIX 50

REFERENCES 54

BIBLIOGRAPHY 57

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APA

T0gOSTL5c0005cdc49c47.77861884, Q. (2018). IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN). Afribary. Retrieved from https://beta.afribary.com/works/improving-organizations-profitability-through-effective-advertising-a-survey-of-some-selected-hotels-in-enugu-urban-1454

MLA 8th

T0gOSTL5c0005cdc49c47.77861884, QQXlA1z5c0005cdbe9d75.44641593 "IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/improving-organizations-profitability-through-effective-advertising-a-survey-of-some-selected-hotels-in-enugu-urban-1454. Accessed 25 Apr. 2025.

MLA7

T0gOSTL5c0005cdc49c47.77861884, QQXlA1z5c0005cdbe9d75.44641593 . "IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)". Afribary, Afribary, 29 Jan. 2018. Web. 25 Apr. 2025. < https://beta.afribary.com/works/improving-organizations-profitability-through-effective-advertising-a-survey-of-some-selected-hotels-in-enugu-urban-1454 >.

Chicago

T0gOSTL5c0005cdc49c47.77861884, QQXlA1z5c0005cdbe9d75.44641593 . "IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)" Afribary (2018). Accessed April 25, 2025. https://beta.afribary.com/works/improving-organizations-profitability-through-effective-advertising-a-survey-of-some-selected-hotels-in-enugu-urban-1454

IMPROVING ORGANIZATIONS PROFITABILITY THROUGH EFFECTIVE ADVERTISING. (A SURVEY OF SOME SELECTED HOTELS IN ENUGU URBAN)

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