IMPACT OF PRODUCT PRICING ON ORGANIZATIONAL EFFECTIVENESS (A CASE OF NIGERIAN BREWERIES PLC. ABA)

Overview
Cite Work

150%;font-family:" times="" new="" roman","serif""="">Abstract

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional survey research method of data collection. The data collected were analyzed

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
using the simple percentage. The hypotheses were tested using the Chi-Square

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
statistical technique. It was discovered that there is a high correlation

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
between the product pricing and the buying behaviour of consumers. The study

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
also indicated that factors such as perception, product quality, Advertising

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
and culture to a large extent influence the buying behaviour of consumers.

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
Based on these findings and others, the researcher made such recommendations

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
such as setting reasonable prices, e

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
nsuring adequate product availability,

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
adhering to quality standards and specifications as well as engaging the

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
service(s) of marketing experts in the management of company production

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
processes, which if applied, will help increase the sales and overall

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;
performance of the company.

115%;font-family:" times="" new="" roman","serif";mso-fareast-font-family:calibri;

CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
1.2 Statement of the Problem
1.2 Objectives of the Study
1.3 Research Questions
1.4 Research Hypotheses
1.5 Scope of the Study
1.7 Significance of the Study
1.8 Operational Definition of Terms
1.9 Organization of the Study
1.10 Conceptual Framework of the Study

CHAPTER TWO

REVIEW OF RELATED LITERATURE
Conceptual
Empirical

CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Research Design
3.2 Area of the Study
3.3 Population and Sample Size Determination
3.4 Sources of Data
3.5 Instrument for Data Collection
3.6 Reliability and Validity of Instruments
3.7 Method of Data Analysis

CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS

CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATIONS
References
Appendix One: Questionnaire

Read Download

IMPACT OF PRODUCT PRICING ON ORGANIZATIONAL EFFECTIVENESS (A CASE OF NIGERIAN BREWERIES PLC. ABA)

Related Works