ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried to find out how the application of marketing concept helped in motivating the users of the beauty salons compared to others ...
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following:a. to identify marketing strategies that can be implemented in order to increase the sales and profitability of the product.b. To determine whether the pricing methods of LBN has helped to increase sales of Omo detergent.c. To dete...
ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu).The researcher setout with the following objectives. To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out the inadequate capital of the company and how it affects the marketing activities of Encristo Pharmaceutical industry, amongst others.&...
ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative. Workers almost in every sector of the economy are being kind of everyday. Civil service is being reviewed frantically, but the yield/income don’t seem to be co...
ABSTRACTThe aim of the study is to find out the extent of Bank/Customer relationship bearing in mind the poor quality of services rendered in banks.Traders to achieve a good and accurate result the researcher split the work in five distinct chapters, each with different objectives.To guide the study, four questions were formulated. A review of literature was done to expose the researcher to what was already been done to ensure sound understanding of bank/customer relationship in a developing ...
ABSTRACT This work was on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology TABLE OF CONTENTSTitle pageCertification DedicationAcknowledgement AbstractTable of contentCHAPTER ONE: INTRODUCTION1.1 Background of the Study1.2 Statement of the problem1.3 Objective of the Study1.4 Research Questions1.5 Significance of the Study1.6 Scope of the Study1.7 Definition of TermsCHAPTE...
ABSTRACT This research work was a study of how to introduce a new product in the market.The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not. The research also looked at how the project is fairing in the market. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumers, distributors, and personal of Encristo Pharm...
ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the market. Both primary and secondary data were collected to solve the research problem. The population study comprised the consumer and personnel of Encristo Pharmaceutical company...
ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society.However, every business is aimed at profit maximization and also the risk aspect most be put into consideration.Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails in the market. The question then is whether those that fall a need to satisfy in the society if they have, why do they...
TABLE OF CONTENTSTitle pageCertificationDedicationAcknowledgementTable of contentsCHAPTER ONEIntroductionBackground of the studyStatement of the problemObjectives of the studySignificance of the studyScope of the studyResearch hypothesisScope and limitation of studyDefinition of termsCHAPTER TWOLITERATURE REVIEW CHAPTER THREEResearch methodology and designPopulationDetermination of sample sizeData collectionChi-squareDecision ruleCHAPTER FOURPRESENTATION, ANALYSIS AND INTERPRETATION OF D...
TABLE OF CONTENTSTITLE PAGEAPPROVAL PAGEDEDICATIONACKNOWELDGEMENTPREFACETABLE OF CONTENTSCHAPTER ONEINTRODUCTIONBACKGROUND OF THE STUDYSTATEMENT OF THE PROBLEMOBJECTIVES OF THE STUDYFORMULATION OF HYPOTHESISSIGNIFICANCE OF THE STUDYSCOPE OF THE STUDYLIMITATION OF THE STUDYDEFINITION OF TERMSCHAPTER TWOREVIEW OF RELATED LITERATUREPERSONAL SELLING DEFINEDDEVELOPMENT AND ORIENTATIONPERSONAL SELLING PROCESS AND ITS APPLCIATION TO INDUSTRIAL SELLINGPERSONAL SELLING STRATEGIES IN MARKETING (OF CAPI...
ABSTRACT This project work examine the “impact of transportation cost on customer goods retail process”. The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the researcher believed were more informed about the topic. The data generated were analyzed using descriptive statistical to...
ABSTRACT This project is on the marketing of educational programme of tertiary institutions.A case study of the institute of management and technology (IMT), Enugu. The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of student personnel and employers of IMT graduates primary and secondary data collected were analyzed and hypothesis tested using the ch...
ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart from secondary data obtained from literature review, primary data were obtained using questionnaire. The emerging data w...
ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by the research or for this study consisted of all the workers of the Nigerian Breweries Plc. At 9th mile corner, Ngwo in Enugu Sta...