ABSTRACT This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis). To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate recommendation on how to improve on the pricing system of the communication industries. Four hypothesis were formulated Data w...
ABSTRACTThis study focuses on finding out the extent to which development banking has aided in development of the Nigeria Economy through financing and granting of medium and long term loans for capital projects and other related services like providing technical services to their bank customers who engage in promotional activities to stimulate interest on new projects. The study adopted a his historical method of investigation because of the absence of the questionnaire and the nature of the...
ABSTRACTThis research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu.To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event staff/management and the customers of the company.In the organizing and presenting data collected tables, frequencies and percentage were used. The...
ABSTRACTCo –operative Audit and Control has been known to be basic in Country’s economic growth.In this respect, little or no attention is been given to this venture, Co –operative Audit and Control.For a country to achieve its desired economic growth development and equipment allocation of revenue, its annual auditing is very necessary .moreover, once our respective co –operative society is well audited in a free and fair manner, frequent and inflation of assets would de detect...
ABSTRACT This study is aimed at looking at leadership behaviour of secondary Technical school principals and productivity in Aba urban. To carry out this research, 4 technical school has been chosen in Aba Urban which constitute the study Area. The population consists of 10 teachers from each of the four selected schools summing it to 40 teachers. The questions will basically be directed to the teachers at the selected secondary technical schools because they have direct an...
ABSTRACTUniversal banking has been of controversial issue among partitions and regulation of financial sub-sector of Nigeria economy.However most of these decisions have been flamed by lack of common understanding of what universal banking is and what its implication night wellbeing.The research attempt to redress that situation by presenting, a well accepted understanding of the system.Secondly discussing its applicability or lack there of to Nigeria commercial services and industry. A...
INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product management in various banks. In the past we use to have an orthodox banking process whereby the banker relaxes on this sit waiting for c...
ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: - To determine the impact of personal selling on the marketing of Milo. - To find out whether personal selling strategy adopted in the marketing of Milo has any significant impact on the sales volume of the product. - To ...
ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and why this study was being carried out, that is the purpose, the significance of the study, scope of the study, the hypothesis to be ...
ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as displays, shows, exhibition, demonstration and various non-recurrent selling effort not in the ordinary routine. The essence of th...
ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ attitude towards the use of their products. The objective of the study were to find out the following:- 1. To determine the extent, to...
ABSTRACT This project work was on the distribution management in brewery industry (A case study of Nigeria Brewery Plc). The objectives of the study were: To ascertain whether the company has sufficient number of functional distribution vans. To find out if the company have dependable source of raw material from the objectives of the study for hp were formulated. Literature review was carried out on related materials, handbooks and journals. The population of s...
INTRODUCTION1.1 BACKGROUND OF THE STUDYThe function of the state government in recent times include the provision of amenities infrastructures which are capital intensive in nature over the years most state government especially in the developing countries have been carrying out such functions with finds from external sources as loans, grants and development assistance or aids. These sources have often been complemented with domestic resources as statutory allocations from the federatio...
ABSTRACTMarketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation.The pristine aim of this project is to know the impact of “Marketing Mix” in the accomplishment of organisational objective. Over the years, ineffective marketing communication has had a negative effect on marketing mix, which makes us ask the question. How much is marketing communication &...
INTRODUCTIONSome time, managers, business men and women pay more attention to profit they are working in there organisation without putting into consideration time management. They forgot that if they did not manage their time very well their business will not effectively attain the level they wish it to attain. And as the activities of business organisation are production, marketing management, communication, motivation decision making and the rest of them. Non of this department in the busi...