ABSTRACTThis research was designed to appraise the effectiveness of personal selling in the marketing of industrial products in Enugu Metropolis (A Case Study of Emenite Plc Enugu).The researcher set out with the following objectives.To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products.To determine the impact of personal selling on increasing the sales volume of Emenite.To what extent selling impacts on the profit of the company.Based ...
ABSTRACT The major sources of the total foreign exchange accruing to out country comes form oil Beanies which everyone is undoubtedly aware has declined considerably. Consequently there has been a fall in the federation account. It then means that a state such as Enugu state with its major recurrent revenue emanating from its share of federation account will invariably intensity its efforts at internal revenue generation.Except other non-oil revenue sources are vi...
INTRODUCTION1.1 BACKGROUND OF THE STUDYIn Nigeria, the first and prime objective of any business in the private sector is to make profit but the uncertainty interest today’s economic environment. Threatens the survival of every business and makes sound liquidity and cash retention the vocal point for the management rather than the achievement of maximum profitability in experience of past few years had shown that no business or industry larger or small in Nigeria Today could claim to ...
ABSTRACTIn all business enterprise the need for effective management of organizational policies and procedures in very important and can never be over emphasized and to achieve this goal target and objective it is beckoned on the design of managers who do not sit there as a ceremonial heads rather they house role of implanting the organic functions of management in today’s dynamic and competitive business environment in Nigeria. His works is design to expose and aid the serious minde...
INTRODUCTIONBACKGROUND OF THE STUDYAs the economy advances, there is a restaurant widening of the gap between producers and consumers, the increase in output of goods and services necessitates. The development of channel of distribution they provide time, place and convenience utility for the goals and services provided.In the view of Adirika, Ebue and Nnolin (2001) distribution is demand creation and satisfaction and both directly and indirectly brings down the total cost of marketing ...
INTRODUCTION 1.1 BACKDGROUND OF STUDY In the history of Nigeria most of the government at one time or the other and also the articulate member of the public have recognized the growing need of urban infrastructual development in Nigeria this can easily be inferred from the alarming rate of urbanization in Nigeria over the past few years and the continued deterioration stats of urban environments and the numerous attendants problems .The background to t...
ABSTRACT The purpose of every business is customer satisfaction. But, management controlled system makes it impossible for organization to achieve this goal. this project reveals total quality management (TQM) as a sine qua non for organizational effectiveness achieving customer satisfaction. TQM is simply a customer focused performance enhancing tool, that is always striving to do better tomorrow what was done well today: sorting out smaller problem while looking for major ones and payi...
ABSTRACT The purpose of every business is customer satisfaction. But, management controlled system makes it impossible for organization to achieve this goal. this project reveals total quality management (TQM) as a sine qua non for organizational effectiveness achieving customer satisfaction. TQM is simply a customer focused performance enhancing tool, that is always striving to do better tomorrow what was done well today: sorting out smaller problem while looking for major ones and payi...
ABSTRACTThe project addressed itself with the evaluation of impact of universal banking concept in the financial service delivery of Nigeria with emphasis of first bank of Nigeria Plc.Both primary and secondary data were collected to solve the research problem. The population of study comprised of the personnel of first bank of Nigeria, customers of the bank and officials of the central bank of Nigeria.The research instruments used for data collection were questionnaires and oral interview. T...
ABSTRACTThis study was on electronic banking and the purpose of carrying out this research was to assess the impact of electronic banking on commercial banks operations.In the review of related literature. I covered such areas as the meaning of electronic banking, origin of electronic banking the meaning of computers, the relevance banking products and its relevance to electronic banking.Finally, I talked on problem and solutions associated with electronic banking.My research design was on se...
ABSTRACT This research project attempt to focus on “A survey of the problems of financing small scale industries and possible solutions in some selected industries with in Enugu State the researcher tried to find some testing on the objectives likely to determine if the industries are being managed by trained managers and director who were actually trained on that particular course towards that business they establish. To ascertain the adequacy of funding the small-scale industri...
ABSTRACT Transparency and accountability in the rummage of affairs of public and private establishment is one thing that management of difference organizations especially the government owned enterprises and extra ministerial department have been finding difficult to encore in their operations.Even government reform programmes have failed abysmally to address the issue. Public sector business is seen as a conduct pipe to Syphon and embezzle funds by its regulators and operato...
INTRODUCTION1.0 BACKGROUND OF STUDYBanking is associated with different kinds of risks. Although some of these risks like liquidity risks and credit risks have been as a result of rules and regulations guiding the industry.Failure is a word, which almost nobody would like to be associated with. Everybody would like to succeed, to grow bigger, to excel rather them to fail. In the immediate past up to the turn of this decade, it was only an issue of debate whether or not bank ...
1.0 INTRODUCTIONMarketing will continue to play a significant role in services industries. Its contributions in today’s competitive banking environment are impeccable (painless). This has been due to an increasing adopting of marketing skills (techniques) by banks rejected by intense competes from other financial institution.Obviously, due to the nature of banking, marketing cannot be treated in the same way as for example in manufacturing firm, although the practice is the same but the app...
ABSTRACTThis research project was embarks upon to study the problems of revenue government in government owned companies case study of power holding company of Nigeria (PHCN) Enugu district the meaning of revenue was briefly reviewed. The sources of revenue generation and problems of revenue generation in some of the government owned companies via, NITEL, NIPOST, Nigeria stock exchange and other were light lighted. The research was able to study other sauces of government revenue like t...