PREFACE Marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. Anything short of these defeats the purpose of insurance contract and makes it a difficult product to sell. This term paper dealt with the challenges and prospect of marketing insurance services in Nigeria. In which conclusion was that insurance is essential ...
CHAPTER ONEINTRODUCTIONIn some sense, we can say that insurance appears simultaneously with the appearance of human society. We know of two types of economies in human societies: natural or non-monetary economies (using barter and trade with no centralized nor standardized set of financial instruments) and more modern monetary economies (with markets, currency, financial instruments and so on). The former is more primitive and the insurance in such economies entails agreements of mutual ...