ABSTRACTVariation in size and sex of respondent place of residence of respondent most preferred medium of communication occupation of respondents interest in telecommunication. Telecom firms patronize by respondents period of operating an account with the firms types of accounts operated respondents rating of the present performance of the telecom firms.Means of communication used frequently by telecom firms to reach customers. Suggestion by respondents on what means of communica...
ABSTRACTThis research is an investigation inquiry into the pricing strategies for marketing of new products of extra Isol household disinfectant, A case study of Hardis and Dromedias Limited, located at Enugu, Enugu state, Nigeria. A survey method of research in collecting data firms. The sample used in carrying these research work is random sample, which shows that Hardis and Dromedias adopts both low and high for marketing. The objective of study is to find out or determine how charges in p...
ABSTRACTThis study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice. The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands. To identify consumers preference for toothpaste brands. To determine the retail outlet preferred by consumers. To determine the attributes that will influence consumer to prefer one brand of too...
ABSTRACTThe topic “Effectiveness of cost Accounting information in price determination” is looking at cost accounting when adequately treated and its use to the management of the organization in its planning and decision making.The need for cost accounting came with increased industrialization, engineering and expansion in manufacturing.It is therefore obvious that an efficient system of costing system is essential for industrial control.In period of boon, manufacturers are able show prof...
ABSTRACTThe study assessed the issue of gender discrimination in the appointment of secretaries in the Nigeria civil service, using the Ministry of Education Enugu State as my case study.The main purpose of the study is to examine those intervening factors and variables which sum to consolidate instead of abating the problem of continued discrimination in the appointment of female secretaries in the public service.A questionnaire was used for the data collection. The different categorie...
ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers of various fashion firm perceive and use opinion leaders in the marketing of their products. The researcher selected two market from Onitsha metropo...
INTRODUCTION This chapter provides the background to the Nigerian banking industry in the year 2001 with the Nigerian banks in focus. It is indisputable that inspite of the competition going on in the already existing banks within the industry. Many new generation banks still spring up. These are as a result of several factors like nature of services rendered by the banks their expansion plans, the quest to meet up with profit margins acceptable by the body of stake holders, seeki...
ABSTRACTThe technological change in the country and all over the world has made it necessary for the secretarial staff to acquire the knowledge of various modern equipment and the techniques of manipulating them.As regard to this, the secretarial staff are faced with a number of problems ranging from:1. Lack of awareness of modern equipments being used in the office.2. Inadequate modern equipments in the office3. The problem of who to impact this technological knowledge to the secretarial sta...
ABSTRACTThe purpose of this study was to determine the influence of staff training and employee development and effective operations of Anamber motor manufacturing company Anammco Enugu. To guide the study, research questions were formulated. A review of literature was done to expose the research to what has already been done to ensure soups bases for reviewing books and journals etc.A structured questionnaire was development and administered by the researcher to consider responde...
ABSTRACTProductivity is the goal of today’s competitive business world and training can be a spring board to enhance productivity. The realization of these, aimed at depending on how well the manpower training is organized.The researcher has systematically expository and analytically presented the effect of manpower training on employee productivity taking into consideration symptoms that necessitated training on organization.The place of training in an organisation, it’s role, methods of...
PROPOSAL Lease is an agreement whereby the lesser conveys to the lessee in return for rent the right to use an asset for an agreed period of time.The rate of industrialization is very slow in the country, this may be attributed to many factors ranging from non availability of the huge capital outlay which involves and the prevalent credit squeeze and to this, our project is meant to direct the government to recognize the extent to which equipment leasing has contributed to cooperate fin...
INTRODUCTION for bank to survive in today’s growing dynamic highly competitive bank environment the marketing of the banking service is indeed inevitable so that they can serve its customers with a well tail over package and creating programme in order to meet adequately the various needs of its customers and other company specific requirements. Marketing starts when one social unit anticipates identifies and designs the feature of a product or services ...
PROPOSALFrauds in the “banking” industry in Nigeria and in society in general, this study is going to highlights the nature and various types of fraud, causes of bank fraud, extent of fraud in banks, effects of bank fraud, detection, presentation and control measures to be adopt by management to check fraud incidents.The purpose of this research work is to find out whether there is significance level of fraud in Nigerian banks, to know whether Nig...
PROPOSALTHE EFFECT OF COMPUTERIZATION ON THE GROWTH, VIABILITY AND PROFITABILITY OF FIRST BANK PLC. The main purpose of this project is to study the effect of this project on the growth, viability and profitability of First Bank Plc. To achieve this objective successfully. The researcher has to take into consideration the meaning of computer as an electronic devices. The researcher also has to consider the misconceptions about computer. It is seen as a tools of estimation of the a...
PROPOSAL This study deals with the impact of Accounting Information on Banking Lending Decision, with reference to non Bank PLC Garden Avenue Enugu. To guide the study for research question. Four hypothesis were formulated. A structured questionnaire was used to gather respondents mean and standard deviation were used to research question while t test statistics was used for hypothesis the results were analysed and presented. The results of the findings indicate as significa...