Autonomous Sensory Meridian Response (ASMR) is a phenomenon that is yet to gain consensual credibility in the field of science and research. It is, rather a subjective experience and/or sensation to those who are vulnerable to it. It is claimed to be a kind of subtle bliss which is triggered by sonic, visual or digital media stimuli, or by inducing it by intentional conditioning. This paper expounds on the theory: its origin, facts, significance, and ultimately if it has any benefits to ...