EFFECTS OF MOTIVATION ON THE EMPLOYEES’ PERFORMANCE IN THE COMMUNICATION INDUSTRY (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN), ZIK’S AVENUE ENUGU)

ABSTRACT

This research centered on ‘the effect of motivation on employee performance in the communication industry (A case study of MTN Enugu State Branch). The study set out to accomplish the following objectives: to determine the impact of motivation on workers performance in MTN, to examine the motivational techniques applied by MTN management to enhance the productivity and service of its employees, to determine the effectiveness of such motivational techniques on employee performance, to find out whether the incentives offered reflect the needs and aspirations of the employee. The study used a survey design and a sample random sampling technique to select the workers in MTN office located in Zik’s Avenue. A selected sample size 86 employee representing the entire population of 110 employees. It was determine using Taro Yamane formula. The main source of data collection was the primary data. A questionnaire structured in five points like scale was used. The secondary data was collected sources from business magazines, journals, newspapers etc. The frequency distribution table. The test of hypothesis was drive using chi-square method. The findings indicate that salary increase is a good motivation technique that can be used by MTN to motivate its employee. I discovered that motivation techniques applied by MTN management enhances, the services of the employee. Based on these findings, the following recommendation were made. I therefore, recommend that MTN should avoid irregular promotion of its employees rather they should promote their employees regularly.

TABLE OF CONTENTS

Title Page ii

Certification iii

Dedication iv

Acknowledgement v

Abstract vii

Table of Contents viii

Chapter one:

Introduction

1.1 Background of the Study 1

1.2 Statement of the Problem 7

1.3 Objectives of the Study 9

1.4 Research Questions 10

1.5 Research Hypotheses 10

1.6 Significance of the Study 10

1.7 Scope of the Study 12

1.8 Limitations of the Study 13

1.9 Definition of Special Terms 13

References

Chapter Two:

Review of Related Literature

2.1 Theoretical Frame Work of the Study 23

2.2 Conceptual Framework of the Study 25

2.3 Historical Background of the Study 36

2.4 Reviews According to the Objective of the Study 40

References

Chapter Three:

Research Design and Methodology

3.1 Research Design 41

3.2 Area of Study 41

3.3 Sources of Data 42

3.3.1 Primary Data 42

3.3.2 Secondary Data 42

3.4 Population of the Study 43

3.5 Sample Size Determination and Sampling Techniques43

3.6 Methods of Data Collection 49

3.7 Validity of the Instrument 49

3.8 Reliability of Instrument 49

3.9 Methods of Data Presentation and Analysis 50

Chapter four:

Data Presentation and Analysis

1.1 Data Presentation 51

1.2 Test of Hypotheses 59

1.3 Discussion of Findings 70

Chapter Five:

Summary of Findings, Conclusion and Recommendation

5.1 Summary of Findings 71

5.2 Conclusions 72

5.3 Recommendations 73

Bibliography

Appendix

Questionnaire

Report Access / View File

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APA

YWH9nGq5c0006a088b224.87258818, C. (2018). EFFECTS OF MOTIVATION ON THE EMPLOYEES’ PERFORMANCE IN THE COMMUNICATION INDUSTRY (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN), ZIK’S AVENUE ENUGU). Afribary. Retrieved from https://beta.afribary.com/works/effects-of-motivation-on-the-employees-rsquo-performance-in-the-communication-industry-a-case-study-of-mobile-telecommunication-network-mtn-zik-rsquo-s-avenue-enugu-7110

MLA 8th

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 "EFFECTS OF MOTIVATION ON THE EMPLOYEES’ PERFORMANCE IN THE COMMUNICATION INDUSTRY (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN), ZIK’S AVENUE ENUGU)" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/effects-of-motivation-on-the-employees-rsquo-performance-in-the-communication-industry-a-case-study-of-mobile-telecommunication-network-mtn-zik-rsquo-s-avenue-enugu-7110. Accessed 29 Apr. 2025.

MLA7

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "EFFECTS OF MOTIVATION ON THE EMPLOYEES’ PERFORMANCE IN THE COMMUNICATION INDUSTRY (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN), ZIK’S AVENUE ENUGU)". Afribary, Afribary, 29 Jan. 2018. Web. 29 Apr. 2025. < https://beta.afribary.com/works/effects-of-motivation-on-the-employees-rsquo-performance-in-the-communication-industry-a-case-study-of-mobile-telecommunication-network-mtn-zik-rsquo-s-avenue-enugu-7110 >.

Chicago

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "EFFECTS OF MOTIVATION ON THE EMPLOYEES’ PERFORMANCE IN THE COMMUNICATION INDUSTRY (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN), ZIK’S AVENUE ENUGU)" Afribary (2018). Accessed April 29, 2025. https://beta.afribary.com/works/effects-of-motivation-on-the-employees-rsquo-performance-in-the-communication-industry-a-case-study-of-mobile-telecommunication-network-mtn-zik-rsquo-s-avenue-enugu-7110

EFFECTS OF MOTIVATION ON THE EMPLOYEES’ PERFORMANCE IN THE COMMUNICATION INDUSTRY (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK (MTN), ZIK’S AVENUE ENUGU)

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