DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUNIESS NIG. PLC)

ABSTRACT

Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization.

This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing.

To identify the various problems involve in the existing marketing information system of Guinness (Nig) Plc is the purpose of this research and to the proffer solutions to them.

Data were collected both by interview methods and observation method. Marketing models had developed in this research as well as marketing system. Secondly, the study also investigates how Guinness (Nig) Plc manages the marketing information system.

Finally computer based marketing information system is suggested as a solution to more structured, efficient and effective marketing control.

TABLE OF FIGURE

Organizational structure

Information flow diagram

Good receive note

Store ledger card

Daily record form

Random file access process

Goods received note file

Store ledger form file

Daily record form file

Procedure chart

System flow chart

Program flow chart

TABLE OF CONTENT

TITLE PAGE

CERTIFICATION

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

ORGANISATION OF WORK

TABLE OF FIGURE

TABLE OF CONTENT

CHAPTER ONE

1.0 INTRODUCTION

1.1 STATEMENT OF PROBLEM

1.2 PURPOSE OF THE STUDY

1.3 AIMS AND OBJECTIVES

1.4 SCOPE OF THE STUDY

1.5 LIMITATION

1.6 ASSUMPTION

1.7 DEFINITION OF TERM

CHAPTER TWO

2.0 LITERATURE REVIEW

CHAPTER THREE

3.0 DESCRIPTION AND ANALYSIS OF THE EXISTING SYSTEM

3.1 FACT FINDING METHOD USED

3.2 ORGANISATIONAL STRUCTURE

3.3 OBJECTIVE OF THE EXISITNG SYSTEM

3.4 INPUT, PROCESS, OUTPUT ANALYSIS

3.5 INFORMATION FLOW DIAGRAM

3.6 PROBLEM OF THE EXISTING SYSTEM

3.7 JUSTIFICATION FOR THE NEW SYSTEME

CHAPTER FOUR

4.0 DESIGN OF THE NEW SYSTEM

4.1 OUTPUT SPECIFICATION AND DESIGN

4.2 INPUT SPECIFICATION AND DESIGN

4.3 FILE DESIGN

4.4 PROCEDURE CHART

4.5 SYSTEM FLOW CHART

4.6 SYSTEM REQUIREMENTS

CHAPTER FIVE

5.0 IMPLEMENTATION

5.1 PROGRAM DESIGN

5.2 PROGRAM FLOW CHART

5.3 PSEUDOCODE

5.4 SOURCE PROGRAM

5.5 TEST RUN

CHAPTER SIX

6.0 DOCUMENTATION

CHAPTER SEVEN

7.0 RECOMMENDATION

7.1 CONCLUSION

REFERENCE

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APA

YWH9nGq5c0006a088b224.87258818, C. (2018). DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUNIESS NIG. PLC). Afribary. Retrieved from https://beta.afribary.com/works/design-and-implementation-of-computer-based-marketing-information-system-a-case-study-of-guniess-nig-plc-5748

MLA 8th

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 "DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUNIESS NIG. PLC)" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/design-and-implementation-of-computer-based-marketing-information-system-a-case-study-of-guniess-nig-plc-5748. Accessed 25 Apr. 2025.

MLA7

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUNIESS NIG. PLC)". Afribary, Afribary, 29 Jan. 2018. Web. 25 Apr. 2025. < https://beta.afribary.com/works/design-and-implementation-of-computer-based-marketing-information-system-a-case-study-of-guniess-nig-plc-5748 >.

Chicago

YWH9nGq5c0006a088b224.87258818, CXRbMXY5c0006a08804a6.07849201 . "DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUNIESS NIG. PLC)" Afribary (2018). Accessed April 25, 2025. https://beta.afribary.com/works/design-and-implementation-of-computer-based-marketing-information-system-a-case-study-of-guniess-nig-plc-5748

DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUNIESS NIG. PLC)

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