Computers And Marketing

5 PAGES (1764 WORDS) Marketing Paper
font-family:"Calibri","sans-serif";mso-ascii-theme-font:minor-latin;mso-fareast-font-family:
Calibri;mso-fareast-theme-font:minor-latin;mso-hansi-theme-font:minor-latin;
mso-bidi-font-family:"Times New Roman";mso-bidi-theme-font:minor-bidi;
mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA">Marketing
is the process by which goods are sold and purchased. The aim of

marketing is to acquire, retain, and satisfy customers. Modern marketing has

evolved into a complex and diverse field. This field includes a wide variety of

special functions such as advertising, mail-order business, public relations,

retailing and merchandising, sales, market research, and pricing of goods.