COMPARATIVE ANALYSIS OF THE ROLES OF MASS COMMUNICATION AND INTERPERSONAL COMMUNICATION IN RURAL DEVELOPMENT: (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE).

ABSTRACT

In this study on “Comparative Analysis of the Role of Mass Communication and Interpersonal Communication in Rural Development, a study of my town; Obeagu in Awgu Local government Area, Enugu State. I studied the respective role of Mass Communication and interpersonal communication in rural development in order to find their exact roles, their differences and similarities, advantages and shortcomings and the likely ways both can help to enhance speedy of rural development.

The survey method of social science research was employed in this study. Questionnaire and oral interviews were used in the data collection.

My findings revealed that:

(1) Mass Communication is ore effective in creating information awareness than interpersonal communication.

(2) Interpersonal Communication is more persuasive than Mass Communication

(3) Interpersonal Communication is more effective in decision making than Mass Communication.

(4) Government ownership of most media does not affect the rural dwellers belief of media content or messages.

Mass Communication and interpersonal communication play a vital role in rural development and both should be combined effectively in order to achieve the desired goal in rural development.

TABLE OF CONTENTS

TITLE PAGE I

APPROVAL PAGE II

DEDICATION III

ACKNOWLEDGEMENT IV

ABSTRACT V

TABLE OF CONTENT VII

CHAPTER ONE

1.1 BACKGROUND OF THE STUDY 1

1.2 STATEMENT OF RESEARCH PROBLEM 5

1.3 OBJECTIVE OF THE STUDY 6

1.4 SIGNIFICANCE OF THE STUDY 7

1.5 RESEARCH QUESTIONS 9

1.6 RESEARCH HYPOTHESES 10

1.7 OPERATIONAL DEFINITION 12

1.8 ASSUMPTIONS 13

1.9 LIMITATIONS OF THE STUDY 14

CHAPTER TWO

2.1 SOURCES OF LITERATURE 15

2.2 THE REVIEW 15

2.3 SUMMARY OF LITERATURE REVIEW 23

CHAPTER THREE

3.1 RESEARCH METHOD 24

3.2 RESEARCH DESIGN 25

3.3 RESEARCH SAMPLE 26

3.4 MEASURING INSTRUMENT 28

3.5 DATA COLLECTION 30

3.6 DATA ANALYSIS 32

3.7 EXPECTED RESULTS 32

CHAPTER FOUR

4.1 DATA ANALYSIS 36

4.2 RESULTS 39

4.3 DISCUSSION 45

CHAPTER FIVE

5.1 SUMMARY 49

5.2 RECOMMENDATIONS 50

BIBLIOGRAPHY 54

APPENDIX. 56

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APA

T0gOSTL5c0005cdc49c47.77861884, Q. (2018). COMPARATIVE ANALYSIS OF THE ROLES OF MASS COMMUNICATION AND INTERPERSONAL COMMUNICATION IN RURAL DEVELOPMENT: (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE).. Afribary. Retrieved from https://beta.afribary.com/works/comparative-analysis-of-the-roles-of-mass-communication-and-interpersonal-communication-in-rural-development-a-case-study-of-obeaga-i8n-awgu-local-government-area-enugu-state-3630

MLA 8th

T0gOSTL5c0005cdc49c47.77861884, QQXlA1z5c0005cdbe9d75.44641593 "COMPARATIVE ANALYSIS OF THE ROLES OF MASS COMMUNICATION AND INTERPERSONAL COMMUNICATION IN RURAL DEVELOPMENT: (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE)." Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/comparative-analysis-of-the-roles-of-mass-communication-and-interpersonal-communication-in-rural-development-a-case-study-of-obeaga-i8n-awgu-local-government-area-enugu-state-3630. Accessed 25 Apr. 2025.

MLA7

T0gOSTL5c0005cdc49c47.77861884, QQXlA1z5c0005cdbe9d75.44641593 . "COMPARATIVE ANALYSIS OF THE ROLES OF MASS COMMUNICATION AND INTERPERSONAL COMMUNICATION IN RURAL DEVELOPMENT: (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE).". Afribary, Afribary, 29 Jan. 2018. Web. 25 Apr. 2025. < https://beta.afribary.com/works/comparative-analysis-of-the-roles-of-mass-communication-and-interpersonal-communication-in-rural-development-a-case-study-of-obeaga-i8n-awgu-local-government-area-enugu-state-3630 >.

Chicago

T0gOSTL5c0005cdc49c47.77861884, QQXlA1z5c0005cdbe9d75.44641593 . "COMPARATIVE ANALYSIS OF THE ROLES OF MASS COMMUNICATION AND INTERPERSONAL COMMUNICATION IN RURAL DEVELOPMENT: (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE)." Afribary (2018). Accessed April 25, 2025. https://beta.afribary.com/works/comparative-analysis-of-the-roles-of-mass-communication-and-interpersonal-communication-in-rural-development-a-case-study-of-obeaga-i8n-awgu-local-government-area-enugu-state-3630

COMPARATIVE ANALYSIS OF THE ROLES OF MASS COMMUNICATION AND INTERPERSONAL COMMUNICATION IN RURAL DEVELOPMENT: (A CASE STUDY OF OBEAGA I8N AWGU LOCAL GOVERNMENT AREA, ENUGU STATE).

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