CHALLENGES FACING NIGERIAN MEDIA ESTABLISHMENTS IN THE DISSEMINATION OF INFORMATION (A CASE STUDY OF NTA, ABUJA)

ABSTRACT

This research work critically examined on Challenges facing Nigeria Media Establishment, faced with different organs of the media such as the radio, television, newspaper, etc. I narrowed down my research to television using NTA Abuja as my case study. Below is a brief run-down of my research procedure and finding. The first chapter looked at the historical background of the study, stating the research problems and the aims and objectives of the study. It also highlighted the significance of the study to the existing stock of knowledge in the field. The research questions, definition of the key terms, assumptions and limitations of the study were also treated in the later part of this chapter. Chapter two is a critical review of related literature. Here, works of other writers in the field of marketing and promotion were reviewed, relating their view to the research topic at hand. Chapter three clearly stated the research method to be used in carrying out the research. This includes the research design, the sample, the method of data collection and analysis. Chapter four is devoted to the analysis of the data collected and the result of the research in relations to the research questions. Percentage and tabulation were used in analyzing the results. Finally, chapter five is the summary of the entire research work and some recommendation for further studies.

TABLE OF CONTENTS

COVER PAGE I

TITLE PAGE II

APPROVAL PAGE III

DEDICATION IV

ACKNOWLEDGEMENT V

ABSTRACT VI

TABLE OF CONTENTS VII

CHAPTER ONE

INTRODUCTION 1

1.1 BACKGROUND OF THE STUDY 2

1.2 STATEMENT OF RESEARCH PROBLEM 3

1.3 OBJECTIVES OF THE STUDY 4

1.4 SIGNIFICANCE OF THE STUDY 4

1.5 RESEARCH QUESTIONS 5

1.6 RESEARCH HYPOTHESES 6

1.7 CONCEPTUAL AND OPERATIONAL DEFINITIONS 7

1.8 ASSUMPTIONS 8

1.9 LIMITATIONS 9

CHAPTER TWO

LITERATURE REVIEW 13

2.1 SOURCES OF LITERATURE REVIEW 13

2.2 THE REVIEW

2.3 SUMMARY OF RELATED LITREATURE 29

CHAPTER THREE

RESEARCH METHODOLOGY 31

3.1 RESEARCH METHOD 31

3.2 RESEARCH DESIGN 32

3.3 RESEARCH SAMPLE 32

3.4 MEASURING INSTRUMENT 33

3.5 DATA COLLECTION 34

3.6 DATA ANALYSIS 34

3.7 EXPECTED RESULT 35

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS 36

4.1 DATA ANALYSIS 36

4.2 DISCUSSION 42

4.3 RESULTS 47

CHAPTER FIVE

SUMMARY, RECOMMENDATIONS AND CONCLUSION

5.1 SUMMARY 49

5.2 RECOMMENDATIONS FOR FURTHER STUDIES 52

BIBLIOGRAPHY 54

APPENDIX

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APA

ShC49Ph5c0009dd836123.71809855, B. (2018). CHALLENGES FACING NIGERIAN MEDIA ESTABLISHMENTS IN THE DISSEMINATION OF INFORMATION (A CASE STUDY OF NTA, ABUJA). Afribary. Retrieved from https://beta.afribary.com/works/challenges-facing-nigerian-media-establishments-in-the-dissemination-of-information-a-case-study-of-nta-abuja-9838

MLA 8th

ShC49Ph5c0009dd836123.71809855, BPZusgD5c0009dd813ad5.89971962 "CHALLENGES FACING NIGERIAN MEDIA ESTABLISHMENTS IN THE DISSEMINATION OF INFORMATION (A CASE STUDY OF NTA, ABUJA)" Afribary. Afribary, 29 Jan. 2018, https://beta.afribary.com/works/challenges-facing-nigerian-media-establishments-in-the-dissemination-of-information-a-case-study-of-nta-abuja-9838. Accessed 28 Apr. 2025.

MLA7

ShC49Ph5c0009dd836123.71809855, BPZusgD5c0009dd813ad5.89971962 . "CHALLENGES FACING NIGERIAN MEDIA ESTABLISHMENTS IN THE DISSEMINATION OF INFORMATION (A CASE STUDY OF NTA, ABUJA)". Afribary, Afribary, 29 Jan. 2018. Web. 28 Apr. 2025. < https://beta.afribary.com/works/challenges-facing-nigerian-media-establishments-in-the-dissemination-of-information-a-case-study-of-nta-abuja-9838 >.

Chicago

ShC49Ph5c0009dd836123.71809855, BPZusgD5c0009dd813ad5.89971962 . "CHALLENGES FACING NIGERIAN MEDIA ESTABLISHMENTS IN THE DISSEMINATION OF INFORMATION (A CASE STUDY OF NTA, ABUJA)" Afribary (2018). Accessed April 28, 2025. https://beta.afribary.com/works/challenges-facing-nigerian-media-establishments-in-the-dissemination-of-information-a-case-study-of-nta-abuja-9838

CHALLENGES FACING NIGERIAN MEDIA ESTABLISHMENTS IN THE DISSEMINATION OF INFORMATION (A CASE STUDY OF NTA, ABUJA)

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