BUSINESS AND MARKETING STRATEGIES OF A COMPANY (A CASE STUDY OF ANAMBRA STATE MOTOR MANUFACTURING COMPANY (ANAMMCO)

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PREFACE

The work is an assignment under marketing of services discipline which has to do ANAMMCO based on the year of establishment their service factory, total number of their workers and recommendation based on research.

TABLE OF CONTENTS

Title Page i

Dedication ii

Acknowledgement iii

Preface iv

CHAPTER ONE

Historical Background of the Hotel 1

CHAPTER TWO

Meaning of Marketing Strategy 3

CHAPTER THREE

Observation 9

Recommendations 9

Bibliography

MEANING OF SERVICE

A service is consumed at the point of sales of service. It is transferring of goods, such as postal service, delivery mail and the use of expertise. Service can be also defined as “All action and reaction that customer perceive they have purchase. A service is an act or performance offered by on party to another. Although the process may be tied to a physical product, the performance is transitory, often intangible in nature and does not result in ownership of anything.

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BUSINESS AND MARKETING STRATEGIES OF A COMPANY (A CASE STUDY OF ANAMBRA STATE MOTOR MANUFACTURING COMPANY (ANAMMCO)

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