This study analyzed plantain marketing in Ikwuano Local Government Area of Abia State. The objectives of the study were to examine the socio-economic characteristics of plantain marketers, identify plantain marketing channels, estimate costs and returns of plantain marketing, determine the factors that affect marketing efficiency and identify problems hindering plantain marketing in the study area. The study was conducted in two major markets namely Ndoru and Ariam markets. A random sampling technique was used to select 25 respondents each from the two markets giving a total of 50 respondents in the study area. Data were analyzed using descriptive statistics, costs and return analysis and multiple regression analysis. Result showed that 98% of the respondents were female, 64% were within the age range of 31-40 years, 76% were married, 54% had household size between 6-10 persons. Majority (67%) of the respondents had formal education while 78% had marketing experience of less than 10 years. Marketing channels constituted producers, processors, wholesalers, retailers and finally to the consumers. Results also showed that plantain marketing was a profitable venture with net return of N41000 and also economically efficient with marketing efficiency of 1.52. Variables that significantly affected marketing efficiency of plantain were purchasing cost, selling price and household size. Lack of fund, seasonality, high cost of plantain, spoilage, fluctuation in price and high transportation cost were the problems associated with plantain marketing. The study recommends that plantain marketers should form cooperatives association to help reduce cost of marketing while taking advantage of economies of scale