AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

Overview
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INTRODUCTION
Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process reduce cash intensity in the financial system, encourage banking culture, and catalyses economic growth.

TABLE OF CONTENTS

CHAPTER ONE

1.0 INTRODUCTION
1.1 BACKGROUND STUDY
1.2 STATEMENT OF THE PROBLEM
1.3     OBJECTIVES OF THE STUDY
1.4   RESEARCH QUESTION
1.5   SIGNIFICANCE OF THE STUDY
1.6   SCOPE OF STUDY
1.7   LIMITATION OF STUDY

CHAPTER TWO

LITERATURE REVIEW
2.1   INTRODUCTION
2.2   ELECTRONIC BANKING
2.3   TYPE OF ELECTRONIC BANKING
2.4   THE PROBLEMS AND SOLUTIONS ASSOCIATED
        WITH THE DEVELOPMENT OF ATM BANKING IN NIGERIA
2.5   NEGATIVE IMPACT OF ELECTRONIC BANKING IN NIGERIA
2.6   POSITIVE IMPACT OF ELECTRONIC BANKING IN NIGERIA

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY
3.1   AREA OF STUDY
3.2   SAMPLE AND SAMPLING TECHNIQUES
3.3   INSTRUMENTS OF DATA COLLECTION
3.4   METHOD OF DATA COLLECTION
3.5   METHOD OF DATA ANALYSIS

CHAPTER FOUR
DATA PRESENTATION, INTERPRETATION AND ANALYSIS
4.1   DATA PRESENTATION
4.2   DATA ANALYSIS

CHAPTER FIVE
SUMMARY, RECOMMENDATION AND CONCLUSION
5.1   SUMMARY OF FINDING
5.2   RECOMMENDATION
5.3   CONCLUSION

APPENDIX
QUESTIONNAIRE

BIBLIOGRAPHY
JOURNAL ACTIVITIES AND NEWSPAPERS

TABLE OF CONTENT

Title page

Declaration

Approval Page

Dedication

Acknowledgement

Abstract

Table of Content

CHAPTER ONE

1.0Introduction

1.1Background of the Study

1.2Statement of the problem

1.3Significant of the Study

1.4Purpose of the Study

1.5Statement of Hypothesis

1.6Scope of the Study

1.7Definition of Terms

CHAPTER TWO

2.1Selling and Selling Concept

2.2What is a Market

2.3Consumers Market

2.4 Consumer Goods Characteristics

2.5Importance of the Salesman

2.6Functions of the Salesman

2.7The selling process

CHAPTER THREE

3.0Methodology

3.1Area of Study

3.2Research Design

3.3Population of the Study

3.4Sample and Sampling Techniques

3.5Instrument for Data Collection

3.6Administration of the Instrument

3.7Method of Data Analysis and Presentation

CHAPTER FOUR

4.0Presentation and Analysis of Data

4.1Customer Characteristics and Classification

4.2Presentation and Analysis of Consumers Questionnaire

4.3Salesmen Characteristic and Classification

4.4Presentation and Analysis of Salesmen Questionnaire

4.5Proof of Hypothesis

CHAPTER FIVE

5.0Summary, Conclusion and Recommendations

5.1Summary

5.2Conclusion

5.3Recommendations

Bibliography

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AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

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